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500+ Guerrilla Marketing for Job Hunters book reviews
Guerrilla Marketing for Job Hunters – Top 1% of all books on amazon for 7 years running.
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Guerrilla Marketing for Job Hunters 3.0
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Guerrilla Marketing for Job Hunters 2.0
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Guerrilla Marketing for Job Hunters
Guerrilla Marketing for Job Hunters – sample book reviews
Timid Job Seekers Have Skinny Kids!!
September 12, 2011This review is from: Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today (Paperback)First review: March 13, 2010
Now, September 12, 2011, 18 months later…If you are truly serious about finding a new career opportunity, this book is required reading. Don’t do another thing at all in your job search until you have this book in your hands and read it. It is better that you do nothing at all than to do something without David Perry’s guidance, coaching, wisdom and insight.
Do you want a larger paycheck sooner rather than later? If so, invest in yourself. Buy this book. Not buying it will probably cost you thousands of dollars. Buying it will cost you what two Starbucks coffees would cost you. If you had the opportunity to buy David Perry a Starbucks, sit down with him for 3 hours and pick his brain, I bet you would do it. That is what you are doing here…having a “virtual cup of coffee” with the best in the business in job hunting. But it gets even better…with his book you have all of the notes from that meeting, in writing, to review and use over and over again.
So why was I eagerly waiting for the release of “Guerrilla Marketing for Job Hunters 3.0?”
I am a “headhunter.” I do not call myself a recruiter. I do not call myself an “executive search” consultant. I PLACE PEOPLE into COMPANIES. I help companies “hire to win.” I am 100% commissioned in what I do. If I do NOT place my candidate into an open position, I don’t get paid. I don’t eat! I am in the JOB HUNT BATTLE EVERY DAY OF MY LIFE!
Thus, what I do MUST WORK! All too many job hunting books are written by HR professionals and career counselors who will get their salary or get their “career counseling consulting fee” regardless of whether you get hired or not.
SO WHAT DOES THIS HAVE TO DO WITH GUERRILLA 3.0?? In one word, “EVERYTHING”!
I started my “headhunting” business in 2003. I was very good at it. In 2005, I saw Guerrilla Marketing for Job Hunters in the book store. I read the bio and learned that David Perry is a “recruiter” so I figured I would buy a copy and peruse it. After just a few pages, I was highlighting, paper clipping, taking notes and devouring the book. The very next day I was in the office reshaping the way I did business.
*I learned how to write powerful cover letters and send them to my clients on my candidate’s behalf
*I honed my voice mail scripts
*I started role playing mock interviews with the candidates I presented
*…and the list could go on…The main point is I learned how to truly differentiate myself as a recruiter. I learned how to be a “guerrilla” and that is when I can say I went from being a recruiter to being a “headhunter.” More importantly, I learned how to powerfully differentiate the candidates I represented so THAT THEY WOULD GET HIRED!!! And they did. I was a top 200 recruiter in the MRI Network out of over 8000 recruiters for 3 years in a row. GUERRILLA WORKS for getting hired.
In 2009, I started building my firm and started hiring people to work for me. The first book I went to buy for training my new people was Guerrilla and to my dismay, it was “out of print.” I panicked. But with a few clicks, I quickly discovered that, in just another few weeks, Guerrilla 2.0 was coming out. I pre-ordered 7 copies.
When the book landed in my office, we all did a deep dive. That year our entire recruiting firm, with rookies, billed close to a million dollars by PLACING PEOPLE.
So you can see why I couldn’t wait to read 3.0.
David teaches you HOW TO PLACE YOURSELF…HOW TO RISE ABOVE YOUR COMPETITION AND WIN THE JOB YOU WANT instead of letting it go to someone else.
If you get 3.0 and don’t get anything from it, I want to know why. (You can find it under my profile on LinkedIn.)
Yes, his methods are different. Yes, they can be scary. Yes, you initially will be nervous using them. Guess what!? I have made money using them and you will too….HOW? You will get hired and get your paycheck!!
And here is the best part…he tells you exactly what to do. You aren’t left guessing. So unless you are retired or planning on retiring this year, you need this book. Whether you are an introvert, extrovert, salesperson, engineer, manager, accountant, lawyer or just graduating from college, this publication is required reading.
Skip Freeman “Author ‘Headhunter’ Hiring Secrets: The Rules of the Hiring Game Have Changed Forever!”
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David,
Thanks to GMFJHs I’ve developed high-quality relationships in social media and real life.
Out of the many marketing books I’ve read, this is the only one that speaks to me personally. Every page offers information or perspective I can use. I actually get excited about prospecting because the tactics you give are so creative and productive that I feel successful just doing them. Plus, a lot of good things are already starting to happen, like finding new clients and selling my services more easily.
And for the first time I’m embracing my own brand because your book has helped me assemble and present qualities that reflect the real me.
Thank you David Perry for helping me set direction for the work I want to do and for putting tools I need within easy reach.
If there’s ever a GMFJHs 4.0 let me know. Your military-like approach makes me snap my heels and forward march.
Sonya Carmichael Jones
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I wanted to send you a quick note outlining how helpful I found your “Guerrilla Marketing for Job Hunters 3.0″. I picked the book up hoping I would find some useful information on how to build contacts for a relative’s new consulting business and not only did I find excellent information on how to build a network but I also learned how to better utilize social media networking, a new twist on the dreaded cold call, and why it is so important to leave a digital footprint for potential clients to find your business. About half way through the book I called everyone I knew who was looking for a job and told them to go pick this book up. I have read a lot of job search and branding books and none of them have offered as much information as yours and I find they tend to all have the same standard information on job searching. “Guerrilla Marketing for Job Hunters 3.0″ offers it’s readers new creative methods of job searching that will really make you stand out from the pack and get the perfect job for you. Keep up the great work and I look forward to reading more of your work.
Sincerely,
Rebecca Howerton
Human Resources Generalist
http://ca.linkedin.com/in/rebeccahowerton
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David, please accept my review of your book, “Guerrilla Marketing for Job Hunters 3.0″. I originally purchased this book to help assist with my own personal branding efforts. In addition, I was hoping to gain some pointers on how to more effectively build network (and network in general) for the purposes of professional development. I can certainly say that the content of the book not only allowed me to do that, but it also greatly enhanced my knowledge of how to leverage social media to better support these personal branding and networking efforts.
I would also recommend this book to any job seekers who are looking for a way forward to improve their search efforts. The amount of knowledge and practical advice that is shared is second to none. This book WILL make the difference in your search efforts – as long as you are willing to follow the advice! It is well worth the very modest investment (purchase price) to help improve your career.
Scott Boulton
Human Resources Manager
Andrew Sobel’s new book Power Questions: Build Relationships, Win New Business, and
Influence Others, is a must read for ANYONE looking for a job.
I asked Andrew to prepare a piece to educate job hunters on the correct use of questions in an interview after watching a perfectly good execute loose an incredible opportunity because she could not engage the selection board during an interview.
While she was being recruited by my team she asked ALL the appropriate questions but during the face-to-face interview with the client she adopted, what I can only describe as a subservient position, during the interview and failed to engaged the selection committee.
The policy at my executive search firm Perry-Martel International prohibits “preparing” candidates for an interview. I adopted this policy 23 years ago to insure that our clients interviewed the ‘real’ candidate and not one who had been propped up by a smart recruiter. The policy has worked well for my clients even though it makes it more difficult for us during the search.
It’s in your best interest – guerrilla – to read and act on the advice that follows from Andrew. It’s absolutely consistent with everything we teach in Guerrilla Marketing for Job Hunters. A sound question strategy will set you apart from other candidates. I have no doubt the interview would have concluded differently had she read this book.
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Andrew Sobel is coauthor of the newly-released Power Questions: Build Relationships, Win New Business, and Influence Others.
If you talk to recruiters and executives who are actively hiring, they will tell you that there are three types of questions they get: None, bad ones, and—very rarely—memorable ones. And the candidates who ask the memorable ones are often the ones they make offers to. “You’d be surprised,” a recruiter for a fast-growing technology company told me, “how many job candidates have absolutely no questions for me at all, or, they ask dumb or boring questions like ‘so what do you do?’”
You want a recruiter or executive who interviews you to tell a colleague afterwards, “I had a great conversation with that candidate. He had really thought a lot about our business.” That’s what gets you the callback. And good questions are the way you create a thought-provoking, value-added conversation.
First, avoid these types of questions in a job interview:
- Informational questions. Don’t take up a manager’s time asking “How much vacation will I get?” Get the basic information you need before you go in for an interview.
- Closed-ended questions. If someone can give a “yes” or “no” answer, it diminishes your prospects for having a good conversation.
- “Me” questions. An executive is interested in how you will add value to her organization and whether or not you’re a good fit. Skip questions like “I skydive every Saturday—so will I ever be asked to work weekends?”
Here are the kinds of questions you should be asking in a job interview:
- Credibility-building questions: “As I think back to my experience in managing large sales forces, I’ve found there are typically three barriers to breakthrough sales performance: Coordination of the sales function with marketing and manufacturing; customer selection; and product quality. I’m curious, what would you say are the main factors that have been responsible for your own lack of sales growth?”
- “Why?” questions: “Why did you close down your parts businesses rather than try to find a buyer for it?” or “Why did you decide to move from a functional to a product-based organization structure?”
- Personal understanding questions: “I understand you joined the organization five years ago. With all the growth you’ve had, how do you find the experience of working here now compared to when you started?
- Passion questions: What do you love most about working here?
- Value-added advice questions: “Have you considered creating an online platform for your top account executives from around the world to share success stories and collaborate around key client opportunities? We implemented such a concept a year ago and it’s been very successful.”
- Future-oriented questions: “You’ve achieved large increases in productivity over the last three years. Where do you believe future operational improvements will come from?”
- Aspiration questions: “As you look ahead to the next couple of years, what are the potential growth areas that people are most excited about in the company?”
- Organizational culture questions: “What are the most common reasons why new hires don’t work out here?”
- Decision-making questions: If were to arrive at two final candidates with equal experience and skills, how would you choose one over the other?
- Company strengths-and-weaknesses questions: “Why do people come to work for you rather than a competitor? And then, “why do you think they stay?”
If you want to be noticed by recruiters, don’t talk more—ask better questions.
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Andrew Sobel’s new book is called Power Questions: Build Relationships, Win New Business, and Influence Others. It contains over 300 power questions that will help you deepen your relationships and navigate your toughest conversations.
Andrew Sobel helps companies and individuals build clients for life. He is the most widely published author in the world on the topic of business relationships, and his bestselling books include Power Questions, All for One, Making Rain, and Clients for Life.All for One was recently voted one of the top 10 sales and marketing books of the decade. His clients include many of the world’s leading companies such as Citigroup, Hess, Ernst & Young, Booz Allen Hamilton, Cognizant, Deloitte, Experian, Lloyds Banking Group, Bain & Company, and many others. Andrew’s articles and work have appeared in publications such as the New York Times, US Today, strategy+business, and the Harvard Business Review. He spent 15 years at Gemini Consulting where he was a Senior Vice President and Country Chief Executive Officer, and for the last 15 years he has led his own consulting firm, Andrew Sobel Advisors.
He can be reached at http://www.andrewsobel.com
Þ Buy Power Questions on Amazon.com
Þ Read about Power Questions and Watch the Video
Power Questions is a No. 1 Amazon Bestseller among New Business and Leadership books
“There is no SUCCESS without FAILURE!”
She was born into POVERTY, she was ABUSED as a child, she was pregnant at 14 and her infant son DIED, she was FORCED to change her style, LOST all her hair & appeared on the TV…BALD, she STRUGGLED with her weight and drugs, she was CRITICIZED for being too emotionally VULNERABLE, then FIRED and told she was UNFIT for television.
Today Oprah helps others – all around the world – to expect more from themselves and to live a better life.
When you help others you lift yourself up. What can you do today for someone else?
I’ve been watching the news and listening to the debate since the Occupy Wall Street protests started.
For all the press and commotion — things haven’t changed much .
Today’s job market is still a living nightmare.
The average time to find a job is now 40 weeks – that’s 10 MONTHS — according to data from the U.S. Bureau of Labor Statistics.
And if it takes you 40 weeks to find work, you won’t be cashing 40 weekly paychecks.
That money is gone forever.
Can you afford that?
… Add in a mortgage, car payments, health care, and it only gets worse.
That’s the real cost of unemployment.
Now, suppose you could wave a magic wand — and make employers call you. [Note: I’m being sarcastic about the Magic Wand bit … this isn’t possible in the real world…]
Imagine … getting the job you want, doing work you love … bringing home the salary you deserve … taking your family out to dinner to celebrate at your favorite restaurant … telling your friends and neighbors, “I got a great new job!”
Wouldn’t it be nice to get your life back?
Well, you can in 30-45 days – many other people are. But you can only do it if you’re willing to pay the Price for Success .
What do I mean by paying the price of success?
I am talking about you investing time and real effort in finding a career you love and a job you’ll excel at!
NOT by accident but ON PURPOSE!
Despite everything you or your friends may have read or heard about the “Secret” and the “law of attraction”.
HOPE AND DESIRE ARE NOT A STRATEGY!!!!!!!!!!!
In the real world no one is going to pull-up in front of your home. Send you on vacation and fix your life while you’re at Disneyland. That just doesn’t happen.
The labor market has changed. We’re not going back to the “good old Days”. Job search success only comes with hard work!
You need a plan. A detailed plan!
Now look out your front window. If there’s a bus and a camera crew on your front lawn I apologize. You just got lucky!!! Disregard everything I just said..
No bus?
Hunker down… make your own luck with.
Paying the price of success really only requires you to
shift your thinking.
unleash your creativity
maximize all your personal assets
transform from just another job seeker into one who stands-out.
In essence become a Special Forces Guerrilla who’s ready to experience victory.
Career Combat has 5- steps you need to take to get a job and get your career on track. you must take each step in order if you want to turn your job search into – a job found. Skip a step and you fail.
Ready – Set – Go!
- know what to do;
- have the desire to do it;
- are willing to do it;
- are able to do it; and
- Finally, you get out and do it.
Sounds simple enough – Right
It’s not!
Life is conspiring against you. On that note the Occupy Wall Street Protestors are correct.
You’re actually not paranoid — the system is designed to keep you right where you are – to smash your hopes and dreams AND make you think that’s normal.
You have a right to be angry and frustrated. Society has begun to accept, and expect, under performance. And that’s killing your job search.
Let me explain exactly what I mean.
Today we live in an era of “participation awards”
Sports. Schools. Your work place — they all reward participation versus real achievement. Trophies are handed out to every member of the team instead of honoring top performers – that sucks.
Everyone gets the same minimal raise every year whether they deserve it or not. And most don’t.
Society rewards mediocrity. In the real world just showing up isn’t a cause for celebration. It’s a crock. In the real world you only get a super bowl ring for winning.
With job hunting either you get the job OR you don’t. It’s all about wining and the preparation and practice that goes into that 45 minutes of game time called the interview. There’s nothing for the second place candidate. Nothing. They go home and wait for their “next chance”.
Wait? Who has time to wait!!! You need to take action.
Reading Guerrilla Marketing for Job Hunters 3.0 isn’t a panacea for job-hunting. Don’t misunderstand what I’m saying. The book is great – the experts who share their advice are the best in the business BUT….
And it’s a big BUT
You actually have to do the work.
Unfortunately this is where most people fail. I know just a ton of people who’ve read the book and still don’t have a job AND it’s always because they read it AND DiDn’t apply any of it.
Still interested in the truth? Willing to risk a little sweat equity in yourself?
Yes?
Then follow along
1. know what to do
You can’t win the game if you don’t know the rules. To be successful you’ve got to know what you’re doing. Well the rules have changed. In spite of the fact that baby-boomers are retiring in record numbers, employers are even pickier about who they hire and are taking even longer to make hiring decisions. If you don’t understand how to make an effective networking call, develop your marketing materials, or incent a hiring manager to make a decision — you’d better find out.
On our end, we’re going to show you how to: pick a career and a job that’s right for you; write a great cover letter; craft a stop them in their tracks resume; harness the power of the force-multiplier effect; unleash a personal marketing tsunami; interview with confidence; and close a great offer. We spell out exactly what you need to do.
2. have the desire to do it.
Here’s where the train comes off the tracks for most people. You have to actually want to do the work. Many people know exactly what to do, and exactly how to do it. Yet they simply choose not to. It’s easier to do nothing and whine about it. People get stuck in that state until doing nothing because it becomes more painful than fixing it. It’s like having a broken window in your house – it’s not really a problem until winter comes along — then it’s less painful to fix it than ignore it.
It always surprises me to see how many job hunters start their day with NO plan… except perhaps a vague notion of what’s for lunch. I guess that’s why we admire superstars. Because they are in the minority… they always get the job done, no matter what. The average person knows very well they should plan for the next day before leaving for the day. But there’s always a reason it’s more important to walk out the door at 5 p.m. today than to plan to be successful for the next.
The diet industry knows this and makes billions every year… people say they want to be healthy YET many still eat junk and sit around playing video games instead of going to the gym — unwilling to execute what we know to be true by eating healthy and working out.
Many want to believe you can take a pill and get thin. It’s like surfing web sites and emailing your resume… the results are predictable… But it’s easier to do that than make a networking call or customize a letter. And their bottom grows larger by the day
Indeed, fat people stay fat until they change their behavior — but only when staying fat is more painful than dieting.
There’s no quick fix
for
career success.
Unfortunately, the cost of failure in life is much bigger than whether or not you look fit in your suit. When you fail to achieve career success, it affects not only you, but your kids, your spouse, and your friends. If you choose not to pay the price of success, you fail, and it can quickly become a habit. Repeated over and over, dreams become distant prayers and your true potential never materializes. A lot of things can happen along with habitual failure, none of it good.
3. are willing to do it.
The book, The Secret has turned millions of people into do nothings. I’m telling you now it isn’t enough to just say you want to succeed. You need to learn everything there is to know. You need to be a student of success and learn everything you can about job hunting so you can be more successful. And then you have to actually do it. And this starts by defining success, setting goals and getting leverage.
Before you can succeed, you need to define exactly what that means to you. At the beginning of your job search you need to write your personal goal cards.
- What are you going to get out of this new job?
- What’s in it for you?
- Money, power, prestige?
- Why are you doing this?
Failing to write down what the goal is and why you want to achieve it will doom you from the get-go. Remember, success cannot be defined by a manager, your wife, or your buddies. That is up to you, and you alone.
Personal leverage is powerful.
It’s a public admission that you’re going to do something, knowing that if you fail you’ll be humiliated. Leverage may be the best way to overcome psychological barriers that prevent you from staying focused. There are many different ways you can create leverage. Start by defining your motivation for achieving your goals: if you can define the reason to achieve a goal, you will be much more committed to it. You need to know what’s driving you to make it happen.
4. are able to do it.
When you have the right guidance. The right insider knowledge. The right tools. The power is in your court. You have no excuse for failure but your own lack of ambition.
- pick a career and a job that’s right for you;
- write a great cover letter;
- craft a stop them in their tracks resume;
- harness the power of the force-multiplier effect;
- unleash a personal marketing tsunami;
- interview with confidence; and
- close a great offer.
5. finally, you get out and do it.
When you don’t accept failure as a possibility, you can’t lose.
This is a powerful rule to live by. Napoleon Bonaparte used this to his advantage. When sending his soldiers into war, he instructed them to burn their ships on shore. There was only one way home — straight through the enemy lines. Apply this to your life and you will be amazed. When failure is not an option, people will do whatever it takes to succeed.
The difference between a life well lived and a life half lived is as simple as a decision. Whether or not you choose to pay the price of success can determine whether at the end of the day you look back on your life with joy or regret.
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Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.
Top 10 Reasons Occupy Wall Street Protestors Can’t Find a Job
# 10 – You’re Gullible
# 9 – You’re Invisible
# 8 – You’re Irrelevant
# 7 – You Network Like a Girl!
# 6 – Your Resume is Ugly
# 5 – Your Cover Letter is Boring…
#4 – You Don’t Know What to do When a Recruiter Calls
Reason # 3 You Inc. – Top 10 Reasons Occupy Wall Street Protestors Can’t Find a Job
Reason # 2 You’re NOT leveraging the Internet – Top 10 Reasons Occupy Wall Street Protestors Can’t Find a Job
Wish I had kept a couple of copies of the book myself. I went looking for a used copy of “Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job” and found one for sale on Amazon.com for $425.00. Maybe it’s signed?
It is gratifying to know though that of the 50,000+ copies sold, less than 50 are available used… guess people are keeping them or passing them down to their friends.
As an author you don’t want to see your books ever hit the ‘bargain bin’ or have thousands of used copies available for sale.