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We just got the postcard below from a happily employed Guerrilla in Kansas City …
Here’s what it says:
My friends,
Greetings from Kansas City, where thanks to you both, I now reside … and have embarked upon an incredible career with a mover and a shaker in this area, Ceneca Corporation.
This Fortune 1000 company and global leader in healthcare IT is transforming the industry — along with my resume and professional opportunities.
Who knows? My next postcard may be from Australia or [the] UK — even Dubai. The sky is the limit here. Thank you for helping to make my MBA relevant.
Highest regards,
David Stone
Are you looking for a job?
If so, this is important …
You see, a few months ago, David (the postcard writer) was looking for a job, just like you.
But he got hired — in about 30 days — after making a few simple changes to his LinkedIn profile.
Fact: LinkedIn is an incredible job-search tool … but only if you use it right.
But who has time to master all the details of using LinkedIn when you’re busy trying to find a job?
Well, help is here …
Announcing a new video, only for clients and friends of Guerrilla Job Search:
The Guerrilla LinkedIn Makeover
Now you can turn your LinkedIn profile into a “job magnet” that attracts recruiters and employers like bees to honey.
That’s what David did. And he’s working now. Are you?
Following 7 months of struggle, one Minnesota man made a simple change in his job search in August, and was hired for a new position only 30 days later.
What did he do?
Scott Bornstein, from suburban Minneapolis, was using a standard resume, but without results. “Every time I sent it out, people would suggest changes to make. When I handed it out at a job fair, they’d say, ‘Thank you’ and file it away immediately.” He wasn’t getting called by employers.
Sound familiar?
But Bornstein found a way to improve his resume.
“I went to using a Guerrilla Resume. It was easy to write and it gave me confidence, with a resume that I felt positive to hand out to anybody,” says Bornstein.
The Guerrilla Resume is a new style of resume. It’s typically one page long and has two key components:
1. logos or graphics from employers, colleges, or organizations;
2. quotes from people who know your work, such as managers or clients.
Why are these components so powerful?
Logos and graphics improve your resume because the human brain would rather look at pictures than read. So the right logo or graphic on your resume can make a favorable impact before an employer reads one word of your resume.
Quotes from past managers or clients are the second part of every Guerrilla Resume. They get attention because they are third-party endorsements of you, just like testimonials in an infomercial.
Now, here’s what happened after Bornstein revamped his resume.
“The next day I went to a job fair in Minneapolis. I walked up to a recruiter and handed my resume to her. She actually grabbed my hand, leaned in, and said, ‘This is an amazing resume.’ And I knew at that moment that I had something,” says Bornstein.
What he had was confidence, which improved every part of his job search.
Think about how easy it is to do something when you know you can, versus when you’re unsure. It’s the difference that can make all the difference.
“With the new resume, I had complete confidence in what I was doing. As soon as I started handing it to other people – hiring managers, recruiters, whoever – nobody wanted to change it. I felt they all wanted to give me a chance, and that was different,” says Bornstein.
The job Bornstein eventually took came from a contact he made at the Wooddale Transition Group. (If you’re not a member of a high-quality job club, consider joining one. In addition to producing employment leads, it gets you out of the house to meet and help other people.)
“An email went to the group members on a Wednesday and I applied, along with 32 other people. The new resume immediately popped up for the hiring manager,” says Bornstein, who was called on Friday and interviewed on Monday. A second interview followed on Thursday and he was offered a job the next day — nine days after applying.
What did Bornstein do to seal the deal in his second job interview?
He brought a portfolio of achievements, work samples, and comments from others, organized in a three-ring binder. The portfolio, which took Bornstein two hours to assemble, supported his resume and helped him edge out two other candidates for the position.
When asked to describe the difference his new resume made, Bornstein replied, “The confidence was huge for me.”
An eye-grabbing resume can provide the same kind of ego boost you might enjoy after getting a nice haircut or a $1,000 suit. If clothes can make the man, can a Guerrilla Resume make the job search?
In this case at least, the answer is yes.
John Tesh is our latest fan! He read the following Guerrilla job search tips on his nationwide radio show …
Finding a new job isn’t easy. According to the Bureau of Labor Statistics, the average job search now takes nine months. That’s a long time to be living on ramen noodles and hope. So, here are some strategies that’ll help you cut your search time in HALF. We got these from the Bottom Line Personal.
Target your Top 20.
David E. Perry is the co-author of Guerrilla Marketing for Job Hunters 2.O. He says to create your own private job market by making a list of the 20 companies you’d like to work for. Or Google phrases such as,Best companies for minorities or Most admired employers in Texas to help refine your search. Then, get each company’s mailing address and phone number they’re often on the website and the name, title and contact information of the person who can offer you a job. Send that person your resume and a cover letter, which should be tailored to the company specifically.
Make sure your package is received, and then follow up.
Perry says send your resume through UPS, FedEx or two-day mail, and ask to be notified by email when it’s been signed for. Once you get that email, wait about half-an-hour. Then, pick up the phone and call the person. Whether you get them personally, or a voicemail recording, say, “Hi, this is so-and-so. I see you just received my package. I’d like to meet with you for coffee to talk about how I can help your company achieve X, Y, and Z.”
Create an online presence.
LinkedIn is an important site for job hunters. So, create a profile if you don’t have one, and use it to post your resume, articles you’ve written, key PowerPoint presentations you’ve created and so on. Also, Perry says that being on ZoomInfo.com is critical. Both professional and in-house company recruiters go there to check out profiles of people who have the experience they’re looking for. Remember to add a photo to your profile. This personal touch tells recruiters that you want to be found, and puts you at the top of their lists.
Want more ideas like these?
You can listen in on an hour’s worth of unconventional, Guerrilla secrets and judge for yourself by grabbing a copy of our Free Audio CD.
Pledging to help “Put Minnesota Back to Work,” two Twin Cities executives are hosting a job-search event on Tuesday, January 18, in Eagan — The Guerrilla Job Search, “Hit Me With Your Best Shot” Bash.
Hosted by Mike Green and featuring job-search experts David Perry (author of Guerrilla Marketing for Job Hunters 2.0) and Kevin Donlin (Co-Director of Guerrilla Job Search International), the event will offer job-search tools, tips, and networking opportunities to Twin Cities job seekers.
“My goal is to give employees laid off from the Lockheed Martin Eagan facility every opportunity to stay in our city,” said Green, host of the event.
The lesson?
“If you are about to be laid-off, or do not have a job now, you need to get your head in the game and change your attitude, thinking, and approach to job hunting. The cavalry is not coming over the hill to save you,” said Green.
“By almost any measure, this is the worst job environment since the Great Depression,” said Perry. “I was delighted to be asked to speak to the folks being laid off at Lockheed Martin.”
“An unprecedented 15 million Americans are looking for work daily,” added Green. “Another 16 million have given up. To get hired in today’s economy, job hunters need to re-learn how to find jobs. Example: People should stop looking for jobs and start looking for employers — that’s just one of the new ideas we’ll share at the event.”
Perry, who co-authored two Guerrilla Marketing books with Jay Conrad Levinson, has developed a job-search seminar series with Donlin, Co-Director of Guerrilla Job Search International. Their seminars offer live training based on the best-selling Guerrilla Marketing for Job Hunters books.
“This event is a must for any professional serious about their career,” said Green. “Unless you know exactly how to use the latest tools to market yourself to employers — especially those who aren’t advertising job openings — you will be left behind”
Tickets for the event, Tuesday evening, January 18, 2011, are available for a refundable deposit of $10.
About Mike Green, David Perry and Kevin Donlin
Mike Green, known as “The Coach’s Coach,” has 20+ years of executive experience building and leading teams. During military and defense-industry career, he has taught hundreds of managers and executives how to “get their head in the game.” Green specializes in delivering “best practices” in the areas of new business capture, operations, logistics, and coaching.
Kevin Donlin is Co-Director of Guerrilla Job Search International. Based in Edina, Minn., he has assisted nearly 5,000 clients, and has written a Job Search column for the Minneapolis Star Tribune since 2000. Kevin is a contributing co-author to Guerrilla Marketing for Job-Hunters 2.0 and author of two other books.
David Perry is Managing Director of Perry-Martel International, one of North America’s top executive search, recruiting and placement firms. David is a veteran of more than 950 executive recruiting and search projects and has negotiated more than $184 million in salaries. He is the co-author of Guerrilla Marketing for Job-Hunters 2.0 and author of several other books.
Contacts:
Michael Green (Mike)
Office Tel: 651 456-3023
Cell: 612 747-1852 (best)
michael.r.green@lmco.com
Kevin Donlin
Co-Director
Guerrilla Job Search International
Office Tel: 952-946-7952
kevin@gm4jh.com
Maybe you’ve heard the “golden voice” of the new most famous man in America, Ted Williams …
Ted is the formerly homeless, former alcoholic/addict, formerly unemployed man who was just hired by the Cleveland Cavaliers for his dream job as an announcer. Other job offers are still pouring in from around the country.
If you’re unemployed, you can learn a lot from Ted Williams’ Guerrilla Job Search.
Here’s why …
No social worker on earth would say to a homeless person, “You know what you need to do? Go stand in traffic with a sign and talk like a radio DJ.”
Ted could have followed conventional advice — gone to his local workforce center or library, waited to use the free computers, and applied online for advertised jobs.
Luckily, Ted Williams is a natural born Guerrilla Job Hunter.
He did these 4 things, which you can do, too …
1) He got out of the house and met people
If there’s one advantage to being homeless in a job search, it’s this: You can’t avoid meeting people.
By contrast, unemployed people with homes often go to great lengths to avoid meeting people. They sit at home, in front of the computer, zapping out resumes by email and feeling productive. But that’s usually a pointless waste of time.
Instead, Ted was out in the game, every day, meeting and telling people about the job he wanted. And he met just the right person — a reporter who told his story.
You never know who you will meet on the street. That person ahead of you in line at 7-11, or sitting next to you at Starbucks, may be a VP at your dream employer. Of course the chances of meeting your dream employer on the street this week are small. But your chances are ZERO if you stay at home all week and never get out.
Questions for you:
- Do you know EXACTLY what job you want to do? There are plenty of homeless (and “homed”) people looking for “any job” … and they struggle for months.
- How many people have you talked to this week about your job? How do you know? What is your quota?
2) He didn’t use an ordinary resume
You can’t get much less ordinary than a “resume” handwritten, in magic marker … on cardboard.
But take a look. The opening says, “I have a God given gift of voice.”
That’s pretty … extraordinary! And, while we recommend using a Guerrilla Resume if you want to break the mold, Ted has done well with this.
More importantly, he didn’t waste weeks trying to polish and perfect every word in his resume.
Questions for you:
- How many ordinary resumes have you sent to employers?
- If you’re not yet ready, how much longer will you wait for your resume to be “perfect” before sending it out? And how many jobs have you missed out on in the meantime?
3) He didn’t interview, he performed
When most job seekers get an interview, they retell success stories from their past, hoping employers will take a leap of faith and hire them. Not so effective.
Ted Williams performed his work for anyone who would listen. His first “interview” — the YouTube video that made him famous overnight, didn’t feature him begging for a job. No, he was DOING THE JOB in that video interview. Big difference.
Questions for you:
- How can you perform your most-employable skills at a moment’s notice?
- If you’re in sales, you can pick up a phone book and make cold calls?
- If you’re a designer, you can draw on napkin.
- A teacher can deliver a memorable 5-minute lesson.
- A customer service manager can pose as a customer, call his target employer, and analyze their phone service.
You get the idea — there is NO job that cannot be performed in a interview. Because, if you’re hired you will have to perform anyway. Why wait?
4) He kept a positive outlook
Yes, your situation may be dire. You may have been jobless for months or even years. You may have troubles with your finances, your family, or your health.
But you probably won’t be sleeping under a highway overpass tonight.
So do what it takes to greet the world with a smile. It’s the fastest way to make the best impression on anyone. And it doesn’t cost a dime.
If Ted, a homeless recovering alcoholic/addict, can be unfailingly polite and positive in his dealings with others, so can you. Just watch the video, if you haven’t already.
Still not able to stay positive? Fine — fake it for just 30 minutes tomorrow morning. Get out of the house. Meet one person. Talk to them about your job. Perform your skill. Do it with a smile.
When you’re done, you can go home and scowl for the rest of the day. At least you’ll have a home to go to.
If you get out, meet enough people and “perform” in a positive way — like Ted Williams — you may have a job, too. That’s the Guerrilla way.