I took a commission-only sales job at cemetery in August of 2008. I thought it was the ultimate recession-proof job. I was wrong – almost a year later I was actually “broker” than when I started. It was time to find something else to do.
Easier said than done. The June 2009 unemployment rate in Detroit, Michigan was 25-30%.
I considered myself a savvy job seeker. I attended every free or nearly free (because, of course, I had no money) networking event I could find. I followed up on every lead. I did my research and sent resumes to the owners, presidents, or department heads of my target companies. Results? Through the entire summer of 2009 I had a grand total of zero interviews.
On Friday, September 17, I went to yet another networking event. It was a seminar hosted David Perry and his business partner, Kevin Donlin.
I got there early, as usual, to meet people and collect business cards. I recognized a gentleman there from my Linkedin network – he looked exactly like his LinkedIn profile photo! I walked up to him and said, “You are Chuck Tyrrell”. We had been online acquaintances for some time, so we chatted for a few minutes before the seminar started.
One of the many, many tips that David and Kevin shared in the seminar was the “Coffee Cup Caper”. Neat idea, but I didn’t think the arrival of an unidentified package would go over well at the radio station I was trying to get into. So I asked if they had any suggestions for environments with security issues. The answer: “The Trojan Cover Letter”.