In late 2008 I was in a challenging spot, professionally. But a combination of guerrilla tactics, personal branding and fortuitous timing got me back in the game.
Several events conspired to create Brand Man, my fictional alter ego. The first was the economic crisis of 2008-2009 and the subsequent implosion of the job market. I knew there would be lots of qualified candidates applying for the same positions I was targeting. Plus, I was at a disadvantage because I had been doing contract and freelance work for the previous year and a half.
I knew I would need to do something interesting in order to stand out among a crowded field, in other words, and that’s how Brand Man came to be.