Each of the Guerrillas profiled below got hired by thinking and acting very differently than the typical job hunter.
Best part: Everything they to get hired did cost exactly $0.
What can you learn from them?
1) Prove You’re the One to Hire
One job seeker, we’ll call her Jane, was looking for a position in retail merchandising — putting together POP displays, planograms, etc.
While developing her résumé, she mentioned that she could walk into any retail setting and show the store how to make more money with better merchandising.
Suddenly, she got an idea. How could she prove this to potential employers, on the spot?
Jane targeted 5 major retail outlets, went to a number of their locations, and made notes on what she saw and how she would improve it.
The first company she contacted was a major outlet with offices located in the building above the store. She walked into the office and asked to speak to the person in charge of marketing, but was told he was in a meeting until 11:00am. So she scribbled a quick note on a piece of paper that said this:
I’ve just spent 30 minutes in your store. I found 3 merchandising inconsistencies and identified 7 ways that should increase your sales by about 12-15%. My name is Jane Smart and I will be waiting in the coffee shop downstairs.
“Please hand this to him at the end of his meeting. It’s very important,” she said, and walked out.
Shortly after 11:00, the VP of Marketing came downstairs, found her in the coffee shop, and spent the next hour walking through every corner of the store to discuss her findings.
The VP hired her as the new Director of Merchandising, although no such position existed! The job was created just for Jane, as a result of the valuable expertise she had demonstrated.
Action Steps: Be like Jane. If you were already employed at your target company, what would you be doing all day? What’s stopping you from doing it right now and demonstrating your expertise to potential employers, as Jane did?
Could you walk into their lobby and deliver proof of your expertise in the form of a white paper, a list of sales leads, a PowerPoint presentation, or something else?
If you research your target company and “start working” for them before you any job interview, this can prove you’re someone they need to hire — even if they have to create a new position just to bring you on board.
2) Stand Out and Get Hired at a Job Fair
One of our clients, Tom, just found a great job by attending a job fair and impressing the hiring manager with how much he knew about the company’s plans to expand.
How did he get this knowledge? By reading a local business magazine in search of companies signing new commercial leases, a sure sign of a need for increased capacity.
With a little research, you can uncover valuable information about any employer that will help you make a winning first impression.
Here’s how Tom did it:
“I kept up on the local real estate market by reading Minneapolis-St. Paul Business Journal magazine. I learned that the employer had picked up 200,000 sq. ft. of office space on a 10-year lease, and I filed that information away mentally. When I met the hiring manager at the job fair, I told him what I knew about their plans to expand downtown. He was impressed with my knowledge and everything went very quickly after that first impression, ending with a job offer.”
Action Steps: Here are two ways you can make an instant, winning rapport with hiring managers at a job fair …
1. Research and find relevant facts about employers before meeting them.
All job fairs publish a list of participating employers before the event, which eliminates guesswork for you. Simply research target companies until you find unusual data about them, their competitors, markets, problems, or opportunities.
2. Bring notes to the job fair.
Once you’ve found information that proves your interest in an employer, jot down notes on 3×5 cards (or in your PDA) and bring them to the job fair. That way, you can review your notes before talking to hiring managers, so you can make the best impression, stand out … and get hired.
Until next time, here’s to your success, Guerrilla!
David Perry and Kevin Donlin @ www.gm4jh.com
Kevin Watson
agreed in February to let me blog about him as we worked together to land
his next gig. Kevin landed quite a while ago despite being in a city with high tech unemployment with a glut of "consultants". About 5 weeks after we started. What he's been doing since then is even more interesting than the job hunt itself at least for me —- and possibly for you]
{If you've just joined the discussion you might want to start here}
Much of what Kevin has done all his life in technology is cutting edge and quite unique OR at least his approach to things has always seemed unique. No surprise then that he decided early in his search to spend time on what was important rather than what was urgent. Whereas most job seekers feel they've put in a full day of job hunting because they've been to a hundred job boards and applied to 50 postings, Kevin knew that keeping score this way wasn't going to make him feel good or get him a job. So he figured out a way to make the jobs come to him OR should I say his wife dared him to.
Natalie - Kevin's wife - nonchalantly commented one evening over dinner [after Kevin had been interviewed by the Globe & Mail newspaper about the dismal economic outlook] that he was a great programmer and that what he needed to do was figure out a way to have the jobs come to them. You see Natalie now needed a full time job too. She said that since he had worked with me for several years automating job boards he ought to be able to figure out how to make the jobs come to them instead of spending all his time surfing corporate webs sites looking for opportunities.
With this new "incentive" Kevin set out to do just that. The result was an automated job search engine which he set up to search for specific jobs that fit the requirements that he and Natalie specified. Each time the engine found a job that fit his requirements it sent him the details. Pretty innovative and according to Kevin, not that hard [that's his way of bragging]. Anyway, Natalie landed a job in 2 weeks and Kevin 3 weeks later. Now Kevin has turned around created NatsJobs.com for others to use. Now that's what I call guerrilla. Truth be known - I think it's more a testimony to Nathalie's powers of persuasion than anything. It's amazing what people will do with the proper incentive. else. so what's driving you? Are you following what everyone else is doing or are you cutting a new path and blazing your own trail? there's never been a better time in job hunting history to try something new.
There are a lot of different ways to be creative in your job search. Maybe you're not a programmer but you don't have to be. How many of these tactics are you using?
I hope Kevin's story has helped you in your job search.
PLEASE PASS THE POST ON TO YOUR FRIENDS AND FAMILY - WE'RE ALL IN THIS TOGETHER.
- David Perry, co-author Guerrilla Marketing for Job Hunters 2.0 AND the original Guerrilla Marketing for Job Hunters.
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