Job Search Strategies | Guerrilla Marketing For Job Hunters http://www.gm4jh.com Wed, 16 May 2012 10:29:33 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Why guerrilla marketing for job hunters http://www.gm4jh.com/why-guerrilla-marketing-for-job-hunters-2/ http://www.gm4jh.com/why-guerrilla-marketing-for-job-hunters-2/#comments Tue, 15 May 2012 19:55:00 +0000 David Perry aka The Rogue Recruiter http://www.gm4jh.com/?guid=9ee5e170e274aa450bdd314cc16412d9


Simply put, the dramatic changes we’re witnessing in the global marketplace for talent mean that the tried-and-true methods of finding a job are no longer enough.

Of course traditional networking and good old fashioned resumes should remain a solid part of your plan, but they won’t provide you with an adequate amount of exposure to all the potential employers who should know about you.

It’s a fact that most people’s job searches fail or take way too long because they can’t get on the radar of the right hiring manager – the one who has a job you want AND can actually hire you.

Essentially, most people fail to get noticed by the tight people.  But the fact of the matter remains clear – being noticed or “found” is the key to getting the interview and the interview is THE key to getting hired.

Most job hunting books today fail to move the job hunters quest forward because they skip the part between “designing a resume” and actually getting “the face-to-face interview”.  You know what I’m talking about -the setting up of the first meeting part!  That’s one of the areas where Guerrilla Marketing for Job Hunters excels.

Feel free to read through the postings on www.gm4jh.com and listen to the podcasts – you may discover a few ideas you can use in your job search today.

###

Compliments of David E Perry and Kevin Donlin. For more creative job search tactics, go to the Guerrilla Marketing for job hunters blog and download the free audio CD.

Related content:

  1. eXtreme Resume Makeovers
  2. Guerrilla resume vs traditional resume – which one is right for you?
  3. A trojanhorse strategy for job hunters.
  4. Marketing and your resume
  5. Resume lingerie: How to get invited to the party!
Better Related Posts Plugin
]]> http://www.gm4jh.com/why-guerrilla-marketing-for-job-hunters-2/feed/ 0 How Job Hunters Should Use ZoomInfo to Crush the Competition http://www.gm4jh.com/how-job-hunters-should-use-zoominfo-to-crush-the-competition-2/ http://www.gm4jh.com/how-job-hunters-should-use-zoominfo-to-crush-the-competition-2/#comments Mon, 14 May 2012 06:16:00 +0000 David Perry aka The Rogue Recruiter http://www.gm4jh.com/?guid=1867859392ae98704f180347c6087a3f


Bob called me in a panic a few months ago.  One of his well meaning friends had suggested his name to a recruiter for a job.  Trouble was – - -  it was Bob’s dream job. 

Poor Bob.   

The recruiter even liked what he heard during the telephone screening interview.  He asked him to come to  Nevada to meet the CEO and the board of directors.  That’s where the wheels came off the truck.

Bob was ecstatic, until he discovered he was just one of a dozen going for first interviews What about bob and he knew he was definitely “the most mature” [read old]. 

Bob’s a great guy. He’s in super shape and you’d never know he has nine children, a half dozen grandchildren and is just a few years away from a full pension.  He wanted this job in the worst way and needed a strategy to beat out the field of 40 year olds he was up against.

He needed a job search and interview plan and he needed it quickly.  We’ve talked about plans before.  You don’t do anything as a job hunter without a plan.

It was Saturday morning when he called [it was my birthday] and he’d need to leave for Reno in 5 days.  I offered to show him how headhunters source information when they’re starting an assignment.  I explained how to cold-call complete strangers [straight out of Chapter 9, Extreme Networking in my book, Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today

First I showed him how to use ZoomInfo.com to find a list of the members of the board and then I showed him how to use Google to get their home addresses and look up their home phone numbers.  He needed to find a board member to call who would be willing to answer a few questions about the organization's vision and mission.  he needed an informed insider.  

It took him two hours on Sunday morning to find a board member who was willing to answer his questions.  As Bob was wrapping up this phone call the board member told him that he was impressed with his chutzpah as well as the due diligence he was doing. 

What this fellow did next literally floored Bob.  he revealed that he was on the selection committee and was looking forward to meeting him next week and offered to send him a copy of the organization’s strategic plan.  Bob accepted.

After reviewing the strategic plan Bob called the lobbyist who had put his name forward and received confirmation on what he believed where going to be the organization’s biggest challenges. He expected he board would have heard about his phone call and would be extra prepared to drill him so he prepared a 45 minute power point to take the board through a discussion on how he would handle the issues he uncovered. 

Bob’s 1 hour interview went 3 hours and then he was asked to join the CEO and board members for dinner that evening.  He returned home with an offer that was 40% higher than his current salary, with full benefits, club memberships, car allowance and a signing bonus.

Why did this work?Zoominfo and the secret life of recruiters

Bob used the 5 days before his official interview to dig deep into the organization’s issues and map them against his skills and determine how he could best add value.  In an interview nobody cares about you the candidate.  Interviewers care about themselves and solving their problems.  You must show them what you’re going to do and how you’re going to do it.  The interview is your time to tell them what you can do for them first AND then drill down on the opportunity to see if it’s right for you.  Here’s yet another guerrilla success story.

Want more ideas like these?

You can listen in on an hour’s worth of unconventional, Guerrilla secrets and judge for yourself by grabbing a copy of our Free Audio CD.

 

Related content:

  1. The Hidden Job Market a Book Review
  2. Making a Resume for Today’s Short Attention Spans | IdeaFeed | Big Think
  3. Do Guerrilla Job Hunting Tactics Really Work?
  4. 3 resources to help you – job hunters – over the long weekend
  5. Better off Sorry Than Safe!
Better Related Posts Plugin
]]> http://www.gm4jh.com/how-job-hunters-should-use-zoominfo-to-crush-the-competition-2/feed/ 0 Do Guerrilla Job Hunting Tactics Really Work? http://www.gm4jh.com/do-guerrilla-job-hunting-tactics-really-work/ http://www.gm4jh.com/do-guerrilla-job-hunting-tactics-really-work/#comments Sun, 13 May 2012 15:19:03 +0000 David Perry aka The Rogue Recruiter http://www.gm4jh.com/?guid=14b48092a74ffa033a4e2235605e2561


Home » Features

via www.bromsgrovestandard.co.uk

Strike out on your own…

Related content:

  1. 3 resources to help you – job hunters – over the long weekend
  2. Does ‘Ready, Fire!, Aim’ Describe Your Job Search Approach? | Business 2 Community
  3. A short book review: Guerrilla Marketing for Job Hunters 3.0 | Graduate job tips
  4. How to conduct a job search with a criminal record | Only Delhi Jobs – Delhi’s Job Search HQ | Delhi Jobs
  5. 9 Most Depressing Professions | Business Insurance
Better Related Posts Plugin
]]> http://www.gm4jh.com/do-guerrilla-job-hunting-tactics-really-work/feed/ 0 The Hidden Job Market a Book Review http://www.gm4jh.com/the-hidden-job-market-a-book-review/ http://www.gm4jh.com/the-hidden-job-market-a-book-review/#comments Sun, 13 May 2012 15:17:45 +0000 David Perry aka The Rogue Recruiter http://www.gm4jh.com/?guid=b8653f7b072bf8360d21a1063df85189


Jay Conrad Levinson and David E. Perry, authors of Guerrilla Marketing For Job Hunters start their discourse with a description of The Hidden Job Market. When an employer wants to find, for example, an engineer with experience with brake and exhaust systems, he might place an ad and hope a qualified applicant sees it, at some cost to the employer, or he can do a Boolean search with the Google search engine with the following string: intitle:resume brake.system exhaust.system education -jobs -apply -submit mechanical In this way he will find a large number of engineers with the sought for experience and education in an instant and save tons of money in advertizing fees in the process.Employers often do just that when they have a job to fill, therefore, those who have profile or about me pages on Facebook, linkiden and similar sites will come to the employer's attention as soon as he does the search.

via www.sooperarticles.com

Related content:

  1. A short book review: Guerrilla Marketing for Job Hunters 3.0 | Graduate job tips
  2. Making a Resume for Today’s Short Attention Spans | IdeaFeed | Big Think
  3. 3 resources to help you – job hunters – over the long weekend
  4. Do Guerrilla Job Hunting Tactics Really Work?
  5. 9 Most Depressing Professions | Business Insurance
Better Related Posts Plugin
]]> http://www.gm4jh.com/the-hidden-job-market-a-book-review/feed/ 2 3 resources to help you – job hunters – over the long weekend http://www.gm4jh.com/3-resources-to-help-you-job-hunters-over-the-long-weekend/ http://www.gm4jh.com/3-resources-to-help-you-job-hunters-over-the-long-weekend/#comments Sun, 13 May 2012 15:17:27 +0000 David Perry aka The Rogue Recruiter http://www.gm4jh.com/?guid=4e5586a54dc4e11e6d214b9f46f0e97e


Job hunting can bring a sick empty feeling to the stomach over a holiday period.

via www.homecomingrevolution.co.za

From South Africa.

Related content:

  1. Do Guerrilla Job Hunting Tactics Really Work?
  2. Does ‘Ready, Fire!, Aim’ Describe Your Job Search Approach? | Business 2 Community
  3. A short book review: Guerrilla Marketing for Job Hunters 3.0 | Graduate job tips
  4. How to conduct a job search with a criminal record | Only Delhi Jobs – Delhi’s Job Search HQ | Delhi Jobs
  5. 9 Most Depressing Professions | Business Insurance
Better Related Posts Plugin
]]> http://www.gm4jh.com/3-resources-to-help-you-job-hunters-over-the-long-weekend/feed/ 0 How to conduct a job search with a criminal record | Only Delhi Jobs – Delhi’s Job Search HQ | Delhi Jobs http://www.gm4jh.com/how-to-conduct-a-job-search-with-a-criminal-record-only-delhi-jobs-delhis-job-search-hq-delhi-jobs/ http://www.gm4jh.com/how-to-conduct-a-job-search-with-a-criminal-record-only-delhi-jobs-delhis-job-search-hq-delhi-jobs/#comments Sun, 13 May 2012 15:16:26 +0000 David Perry aka The Rogue Recruiter http://www.gm4jh.com/?guid=ec4d0de0c32d99598b77b7fd87113386


According to a 2010 survey by the Society for Human Resource Management, 73 percent of polled HR professionals said their company, or an agency hired by their company, conducted criminal background checks for all job candidates. That you may receive a background check upon applying for a job isn’t noteworthy, but for job seekers with a criminal record it can feel like an inevitable uphill battle.

via www.onlydelhijobs.com

Down but not out! Getting back in the game…

Related content:

  1. 3 resources to help you – job hunters – over the long weekend
  2. Does ‘Ready, Fire!, Aim’ Describe Your Job Search Approach? | Business 2 Community
  3. Do Guerrilla Job Hunting Tactics Really Work?
  4. A short book review: Guerrilla Marketing for Job Hunters 3.0 | Graduate job tips
  5. 9 Most Depressing Professions | Business Insurance
Better Related Posts Plugin
]]> http://www.gm4jh.com/how-to-conduct-a-job-search-with-a-criminal-record-only-delhi-jobs-delhis-job-search-hq-delhi-jobs/feed/ 1 A short book review: Guerrilla Marketing for Job Hunters 3.0 | Graduate job tips http://www.gm4jh.com/a-short-book-review-guerrilla-marketing-for-job-hunters-3-0-graduate-job-tips/ http://www.gm4jh.com/a-short-book-review-guerrilla-marketing-for-job-hunters-3-0-graduate-job-tips/#comments Sun, 13 May 2012 15:15:56 +0000 David Perry aka The Rogue Recruiter http://www.gm4jh.com/?guid=2e303cf95f1bad90da21cfe629931661


This book is co-authored by Jay Conrad Levinson (The godfather of Guerrilla Marketing) and David E. Perry (Recruitment Guru). This amalgamation of two very relevant skill sets lends itself to a book, which poignantly captures what the job hunt is about – creating a personal brand and then selling it.

via www.graduatejobtips.com

The UK experience.

Related content:

  1. The Hidden Job Market a Book Review
  2. 3 resources to help you – job hunters – over the long weekend
  3. Do Guerrilla Job Hunting Tactics Really Work?
  4. Does ‘Ready, Fire!, Aim’ Describe Your Job Search Approach? | Business 2 Community
  5. How to conduct a job search with a criminal record | Only Delhi Jobs – Delhi’s Job Search HQ | Delhi Jobs
Better Related Posts Plugin
]]> http://www.gm4jh.com/a-short-book-review-guerrilla-marketing-for-job-hunters-3-0-graduate-job-tips/feed/ 0 Does ‘Ready, Fire!, Aim’ Describe Your Job Search Approach? | Business 2 Community http://www.gm4jh.com/does-ready-fire-aim-describe-your-job-search-approach-business-2-community/ http://www.gm4jh.com/does-ready-fire-aim-describe-your-job-search-approach-business-2-community/#comments Sun, 13 May 2012 15:14:44 +0000 David Perry aka The Rogue Recruiter http://www.gm4jh.com/?guid=f123469e343256411944183c51045c6e


In this week’s blog I am going to use the analogy of target shooting (archery, pistol, rifle, etc.) to make some points about how I routinely see some (most?) job seekers approach finding a new job today.

via www.business2community.com

Another great piece from Skip

Related content:

  1. 3 resources to help you – job hunters – over the long weekend
  2. Do Guerrilla Job Hunting Tactics Really Work?
  3. How to conduct a job search with a criminal record | Only Delhi Jobs – Delhi’s Job Search HQ | Delhi Jobs
  4. A short book review: Guerrilla Marketing for Job Hunters 3.0 | Graduate job tips
  5. 9 Most Depressing Professions | Business Insurance
Better Related Posts Plugin
]]> http://www.gm4jh.com/does-ready-fire-aim-describe-your-job-search-approach-business-2-community/feed/ 0 Making a Resume for Today’s Short Attention Spans | IdeaFeed | Big Think http://www.gm4jh.com/making-a-resume-for-todays-short-attention-spans-ideafeed-big-think/ http://www.gm4jh.com/making-a-resume-for-todays-short-attention-spans-ideafeed-big-think/#comments Sun, 13 May 2012 02:59:53 +0000 David Perry aka The Rogue Recruiter http://www.gm4jh.com/?guid=956f69f41557be213ea37c6a7c74d4e2


Resume%20new%20ss
Making a Resume for Today's Short Attention Spans

Orion Jones on April 24, 2012, 4:40 PM

What's the Latest Development?

It's time we start adapting our resumes to how overloaded bosses read them: quickly and mercilessly. To do that, you'll need to learn about what space, dumb algorithms and lingerie.

via bigthink.com

Related content:

  1. Do Guerrilla Job Hunting Tactics Really Work?
  2. Does ‘Ready, Fire!, Aim’ Describe Your Job Search Approach? | Business 2 Community
  3. How Job Hunters Should Use ZoomInfo to Crush the Competition
  4. The Hidden Job Market a Book Review
  5. Better off Sorry Than Safe!
Better Related Posts Plugin
]]> http://www.gm4jh.com/making-a-resume-for-todays-short-attention-spans-ideafeed-big-think/feed/ 0 USE Thank You note envelopes. http://www.gm4jh.com/use-thank-you-note-envelopes/ http://www.gm4jh.com/use-thank-you-note-envelopes/#comments Sat, 12 May 2012 22:18:00 +0000 David Perry aka The Rogue Recruiter http://www.gm4jh.com/use-thank-you-note-envelopes/


Everyone’s face lights up when they see one of those little envelopes that are peculiar to thank you note cards,  those tiny little 4 x 4 white envelopes with barely enough room to write a name and address on the front and a return address on the back.  Fold your resume and cover letter together carefully until they fit inside and then mail.

  • Don’t use labels, address each one by hand.
  • Use this technique around any holiday Christmas, New Year’s, Fourth of July, etc.
  • Use a small size tasteful stamp.   
  • If you feel you can afford it, use a stamp with your picture on it.  In Canada you can put any picture you wish on a stamp.  Details on their Picture Postage program can be found here: http://www.canadapost.ca
  • To really get noticed, use a stamp with their logo on it and send them the rest.

Compliments of David Perry and Kevin Donlin.  Grab your Free Guerrilla Job Search Audio here.

Related content:

  1. A trojanhorse strategy for job hunters.
  2. A trojanhorse strategy for job hunters.
  3. Coffee Cup Caper
  4. Write a White Paper focus on a hot topic.
  5. Mail Drop
Better Related Posts Plugin
]]> http://www.gm4jh.com/use-thank-you-note-envelopes/feed/ 0