Absolute Job Search Guide

269 pages of Step-By-Step guidance.

Are you looking for a job? Frustrated with HR managers who don’t call you back? Confused about what to do next?

This is the best workbook on the market for people who aren’t quite ready to go “full guerrilla” but want a step-by-step system for their job search.  the program was re-engineered and taught as a credit course for a full year by Guerrilla Marketing for Job Hunters contributing author Anita Martel. 

The results were nothing short of amazing with a 97.8% success rate in the first year [that equates to 89 of 91 students landing a job in the first 6 weeks].  

 

 

Help is here!

Now you can get more calls to interview for good jobs with North America’s best employers, with the tactics and strategies in…

The ABSOLUTE JOB SEARCH GUIDE.

Following this simple, step-by-step system, you will discover:

  • how to get noticed by employers, with targeted résumés and cover letters
  • how and where to network (so you can avoid the “pity parties” at most job clubs) • job search etiquette … and pitfalls to avoid
  • how to follow up after sending your résumé — without being a pest
  • what to do before, during and after you interview to maximize your results
  • how to really crack the hidden job market
  • help with the most difficult interview questions — including salary

Stop spinning your wheels. Start getting more interviews and job offers. The ABSOLUTE JOB SEARCH GUIDE shows you how!

 

 

 

 

 

TABLE OF CONTENTS

INTRODUCTION 12
HOW TO USE THE BOOK 13
Are you ready for your job search 14

  • Decisional Balance 15

Chapter 1

Getting to know yourself 19

Skills 21

  • Job-related / Technical skills 21
  • Transferable / Functional Skills 22
  • Self-management skills / Personality characteristics 23

The right job for me – finding my most marketable skills 25
What motivates me 31
Industries of Interest 33
The types of jobs that use my skills 34
Action words 36
Accomplishments   38
Pulling it all together – Summary sheet of “ME” 42
My Completed Exercises 45

Chapter 2

  • Creating your Information Bank 49
  • Career History 50
  • Volunteer History 59
  • Education 67
  • Special Training, Workshops, Seminars, Courses, Professional Development, Certifications 70
  • Languages Spoken and Written 71
  • Security Clearances 71
  • Computer Software Proficiency 71
  • Hobbies and Interests 72
  • Awards and Achievements 72
  • Professional Memberships 73
  • Trades Certificates and Licenses 73
  • Papers and Publications 74
  • Patents/Trademarks/Copyrights 74
  • My Completed Exercises 75

Chapter 3

Your Résumé 79
Different types of Résumés in use 80
Industry specific keyword glossary 82
Example of a Value Based/Combination© Résumé 85
Example of a Guerrilla Value Based/Combination© Résumé 89
Example of a Functional or Skills-Based Résumé 92

  • Résumés used for Government 92

Example of an ASCII or Plain Text version of the Value Based/Combination© Résumé 96
Example of an ASCII or Plain text version of the Functional Résumé 98
Two Special Cases: Employment Gaps and Career Changes 99
PDF (*.pdf) 101
Résumé Proofreading Checklist 102
What to Leave Out! 103
Printing 101 104
My Completed Exercises 114

Chapter 4

The reasoning behind Cover Letters 118
The New Value Table 119
The New Value Table and Cover Letters 120
The Only Cover Letter You’ll Ever Need 120
Guerrilla Cover Letter examples 122

  • Executive Example 122
  • Warehouse employee example 123

Explanation of sections in the Guerrilla Cover Letter 124
3 other ways to open your Guerrilla Cover Letter 125
How to ask for the interview in your letter 126
Cover Letter Basics 127
Final Guerrilla Cover Letter Dos and Don’ts: 128
How to Format your Cover Letter 129

  • Bonus Cover Letter #1 132
  • Bonus Cover Letter #2 133
  • Bonus Cover Letter #3 134
  • Bonus Cover Letter #4 135
  • Bonus Cover Letter #5 136
  • My Completed Exercises 137

Chapter 5

Networking 141

Being Found by Employers 142

  • Registering on different Aggregators, Career Websites and Government Websites 142
  • The Aggregators 142
  • Job Tools 143
  • Career Websites 145
  • Registering at Agencies 149
  • Creating your online Profiles 150
  • List of Social Networking websites 153

Finding Employers – “The Hidden Job Market” 154

  • Choose 20 Employers 154
  • A. Ask yourself 154
  • B. Ask your friends, family and neighbors 155
  • C. Ask the Internet 157
  • D. Ask the Internet part II – research referrals 158
  • Stepping out of the Box! 168
  • 19 Creative Job Search Strategies 168

My Completed Exercises 193

Chapter 6

Working your Job Search Plan 197

  • A.  Your General Job Search Plan 197
  • B.  Your Objective Card 201
  • C.  Your Detailed Daily Job Search Plan 203
  • My Completed Exercises 209

Chapter 7
The Interview 214

Securing the Interview 214
Dress for Success! 215
What and How to Prepare Before the Interview 218

  • A. Understand the Meeting’s Purpose 219
  • B. Complete the Six following things before the interview: 219
  • Research the Company and Know the Position 220
  • “Tell Me About Yourself” 220
  • T-graph 221
  • Analyzing Your Strengths and Weaknesses 223
  • Build Your Story Book 226
  • Rehearsing Your Message 226

What to include in your Portfolio 229
Preparing for Questions that will be Asked in an Interview 230

  • A. What are the most common job-interview questions? 231
  • B. The “F” Question 235
  • C. The “L” Question 235

Weird Science Body Language 236

  • A. Specific body language signs to watch out for: 237
  • B. Voice 237
  • C. Guide to body language 238

Important strategy when Interviewing 239

  • Get an Insider on Your Team! 239
  • Your Interview Strategy! 240

Countdown to Interview Day! 241
 Interview Day! 242

  • A. Before Leaving for the Interview 242
  • B. On the Road 242
  • C. Being There 243

The interview process 244

  • Your Number One Tactic 244
  • Stage 1: The Warm-Up 244
  • Stage 2: Detailed Discussion of Qualifications 244
  • Stage 3: Closing Discussion 245

Second and Third Interviews 245
Other Types of Interviews 246

  • Telephone Interviews 246
  • Panel or Group Interviews 246

Thank You note 246
Money, Money, Money 248
Negotiating the Deal 249

  • How to Bargain with Confidence 249
  • A. Project a Winning Attitude 252
  • B. Preparing for the Offer and Negotiations 252
  • C. Negotiate Your Power before Your Pay 252
  • D. Talk Money With the Money Guy, Accept No Substitutes! 253
  • E. More Tips on Salary Negotiation 254
  • F. Closing the Offer 254

Interview Checklist 255
My Completed Exercises 256

APPENDIX A
Voice Mail Scripts 258

  • Arranging an initial networking contact/meeting/phone call 259
  • Following up on a job you applied to, but have not been called to interview for 260
  • Following up after a job interview. 263
  • With every call, GIVE THEM ONE MORE REASON TO HIRE YOU 263

About the Authors 267

Index 269

 

LIST OF EXERCISES

Exercise 1 –  Identify my marketable skills 

Exercise 2 –  List my marketable skills

Exercise 3 –  My marketable skills I most enjoy

Exercise 4 –  My preferred skills  summary

Exercise 5 –  What motivates me

Exercise 6 –  The industries that interest me

Exercise 7 –  Possible Job opportunities

Exercise 8 –  My action words

Exercise 9 –  My accomplishments

Exercise 10 – A summary of ME

Exercise 11 – Glossary of Keywords

Exercise 12 – Your Master Résumé

Exercise 13 – Value Based/Combination©  Résumé

Exercise 14 – Guerrilla Value Based/Combination©   Résumé

Exercise 15 – Functional or Skills Based Résumé

Exercise 16 – Value Based/Combination©  to ASCII Résumé

Exercise 17 – Functional or Skills Based  to ASCII Résumé

Exercise 18 – Guerrilla Cover Letter

Exercise 19 – Guerrilla Cover Letter for an advertised position

Exercise 20 – Registered on Job-Search sites

Exercise 21 – Registered on a Major and Local Job board

Exercise 22 – Looked for Niche Website and Registered

Exercise 23 – Registered on Government type websites

Exercise 24 – Looked at Agencies

Exercise 25 – Created my Online profiles

Exercise 26 – Looked at Social Networking sites

Exercise 27 – Ask yourself

Exercise 28 – Ask friends, family and neighbors

Exercise 29 – Ask the internet

Exercise 30 – Ask the internet part II

Exercise 31 – My top 20 Employers

Bonus Exercise – Research references

Exercise 32 – My General Job Search Plan

Exercise 33 – My Objective Card

Exercise 34 – My Detailed Daily Job Search Plan

Exercise 35 – My T-graph

Exercise 36 – My Strengths

Exercise 37 – My Weaknesses

Exercise 38 – My Story Book

Exercise 39 – My Port Folio

Exercise 40 – Answers to Interview  Questions

Exercise 41 – My Financial Obligations and

Required Minimum Salary

 

INFORMATION BANK

  1. Career History
  2. Volunteer History
  3. Education
  4. Special Training, Workshops, Seminars, Courses,   Professional Development, Certifications
  5. Languages Spoken and Written
  6. Security Clearances
  7. Computer Software Proficiency
  8. Hobbies and Interests
  9. Awards and Achievements
  10. Professional Memberships
  11. Trades Certificates and Licenses
  12. Papers and Publications
  13. Patents/Trademarks/Copyrights

 

 Appendix A  -  VOICE MAIL SCRIPTS

Script 1:

  • Mention something you have in common
  • Drop a name
  • Pique their curiosity

Script 2:

  • Example A
  • Example B
  • Example C
  • Example D
  • Example E
  • Example F

Script 3:     Offer Help or News

Script 4:     Say that you’ll be in the area

Script 5:     Blame Spam/the Internet

Script 6:     Offer Help or News

Script 7:     Aggressively offer Help or News

Script 8:     Tie your hiring decision to an important issue

 

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