Absolute Job Search Guide
269 pages of Step-By-Step guidance.
Are you looking for a job? Frustrated with HR managers who don’t call you back? Confused about what to do next?
This is the best workbook on the market for people who aren’t quite ready to go “full guerrilla” but want a step-by-step system for their job search. the program was re-engineered and taught as a credit course for a full year by Guerrilla Marketing for Job Hunters contributing author Anita Martel.
The results were nothing short of amazing with a 97.8% success rate in the first year [that equates to 89 of 91 students landing a job in the first 6 weeks].
Help is here!
Now you can get more calls to interview for good jobs with North America’s best employers, with the tactics and strategies in…
The ABSOLUTE JOB SEARCH GUIDE.
Following this simple, step-by-step system, you will discover: 
- how to get noticed by employers, with targeted résumés and cover letters
- how and where to network (so you can avoid the “pity parties” at most job clubs) • job search etiquette … and pitfalls to avoid
- how to follow up after sending your résumé — without being a pest
- what to do before, during and after you interview to maximize your results
- how to really crack the hidden job market
- help with the most difficult interview questions — including salary
Stop spinning your wheels. Start getting more interviews and job offers. The ABSOLUTE JOB SEARCH GUIDE shows you how!
TABLE OF CONTENTS
INTRODUCTION 12
HOW TO USE THE BOOK 13
Are you ready for your job search 14
- Decisional Balance 15
Chapter 1
Getting to know yourself 19
Skills 21
- Job-related / Technical skills 21
- Transferable / Functional Skills 22
- Self-management skills / Personality characteristics 23
The right job for me – finding my most marketable skills 25
What motivates me 31
Industries of Interest 33
The types of jobs that use my skills 34
Action words 36
Accomplishments 38
Pulling it all together – Summary sheet of “ME” 42
My Completed Exercises 45Chapter 2
- Creating your Information Bank 49
- Career History 50
- Volunteer History 59
- Education 67
- Special Training, Workshops, Seminars, Courses, Professional Development, Certifications 70
- Languages Spoken and Written 71
- Security Clearances 71
- Computer Software Proficiency 71
- Hobbies and Interests 72
- Awards and Achievements 72
- Professional Memberships 73
- Trades Certificates and Licenses 73
- Papers and Publications 74
- Patents/Trademarks/Copyrights 74
- My Completed Exercises 75
Chapter 3
Your Résumé 79
Different types of Résumés in use 80
Industry specific keyword glossary 82
Example of a Value Based/Combination© Résumé 85
Example of a Guerrilla Value Based/Combination© Résumé 89
Example of a Functional or Skills-Based Résumé 92
- Résumés used for Government 92
Example of an ASCII or Plain Text version of the Value Based/Combination© Résumé 96
Example of an ASCII or Plain text version of the Functional Résumé 98
Two Special Cases: Employment Gaps and Career Changes 99
PDF (*.pdf) 101
Résumé Proofreading Checklist 102
What to Leave Out! 103
Printing 101 104
My Completed Exercises 114Chapter 4
The reasoning behind Cover Letters 118
The New Value Table 119
The New Value Table and Cover Letters 120
The Only Cover Letter You’ll Ever Need 120
Guerrilla Cover Letter examples 122
- Executive Example 122
- Warehouse employee example 123
Explanation of sections in the Guerrilla Cover Letter 124
3 other ways to open your Guerrilla Cover Letter 125
How to ask for the interview in your letter 126
Cover Letter Basics 127
Final Guerrilla Cover Letter Dos and Don’ts: 128
How to Format your Cover Letter 129
- Bonus Cover Letter #1 132
- Bonus Cover Letter #2 133
- Bonus Cover Letter #3 134
- Bonus Cover Letter #4 135
- Bonus Cover Letter #5 136
- My Completed Exercises 137
Chapter 5
Networking 141
Being Found by Employers 142
- Registering on different Aggregators, Career Websites and Government Websites 142
- The Aggregators 142
- Job Tools 143
- Career Websites 145
- Registering at Agencies 149
- Creating your online Profiles 150
- List of Social Networking websites 153
Finding Employers – “The Hidden Job Market” 154
- Choose 20 Employers 154
- A. Ask yourself 154
- B. Ask your friends, family and neighbors 155
- C. Ask the Internet 157
- D. Ask the Internet part II – research referrals 158
- Stepping out of the Box! 168
- 19 Creative Job Search Strategies 168
My Completed Exercises 193
Chapter 6
Working your Job Search Plan 197
- A. Your General Job Search Plan 197
- B. Your Objective Card 201
- C. Your Detailed Daily Job Search Plan 203
- My Completed Exercises 209
Chapter 7
The Interview 214Securing the Interview 214
Dress for Success! 215
What and How to Prepare Before the Interview 218
- A. Understand the Meeting’s Purpose 219
- B. Complete the Six following things before the interview: 219
- Research the Company and Know the Position 220
- “Tell Me About Yourself” 220
- T-graph 221
- Analyzing Your Strengths and Weaknesses 223
- Build Your Story Book 226
- Rehearsing Your Message 226
What to include in your Portfolio 229
Preparing for Questions that will be Asked in an Interview 230
- A. What are the most common job-interview questions? 231
- B. The “F” Question 235
- C. The “L” Question 235
Weird Science Body Language 236
- A. Specific body language signs to watch out for: 237
- B. Voice 237
- C. Guide to body language 238
Important strategy when Interviewing 239
- Get an Insider on Your Team! 239
- Your Interview Strategy! 240
Countdown to Interview Day! 241
Interview Day! 242
- A. Before Leaving for the Interview 242
- B. On the Road 242
- C. Being There 243
The interview process 244
- Your Number One Tactic 244
- Stage 1: The Warm-Up 244
- Stage 2: Detailed Discussion of Qualifications 244
- Stage 3: Closing Discussion 245
Second and Third Interviews 245
Other Types of Interviews 246
- Telephone Interviews 246
- Panel or Group Interviews 246
Thank You note 246
Money, Money, Money 248
Negotiating the Deal 249
- How to Bargain with Confidence 249
- A. Project a Winning Attitude 252
- B. Preparing for the Offer and Negotiations 252
- C. Negotiate Your Power before Your Pay 252
- D. Talk Money With the Money Guy, Accept No Substitutes! 253
- E. More Tips on Salary Negotiation 254
- F. Closing the Offer 254
Interview Checklist 255
My Completed Exercises 256APPENDIX A
Voice Mail Scripts 258
- Arranging an initial networking contact/meeting/phone call 259
- Following up on a job you applied to, but have not been called to interview for 260
- Following up after a job interview. 263
- With every call, GIVE THEM ONE MORE REASON TO HIRE YOU 263
About the Authors 267
Index 269
LIST OF EXERCISES
Exercise 1 – Identify my marketable skills
Exercise 2 – List my marketable skills
Exercise 3 – My marketable skills I most enjoy
Exercise 4 – My preferred skills summary
Exercise 5 – What motivates me
Exercise 6 – The industries that interest me
Exercise 7 – Possible Job opportunities
Exercise 8 – My action words
Exercise 9 – My accomplishments
Exercise 10 – A summary of ME
Exercise 11 – Glossary of Keywords
Exercise 12 – Your Master Résumé
Exercise 13 – Value Based/Combination© Résumé
Exercise 14 – Guerrilla Value Based/Combination© Résumé
Exercise 15 – Functional or Skills Based Résumé
Exercise 16 – Value Based/Combination© to ASCII Résumé
Exercise 17 – Functional or Skills Based to ASCII Résumé
Exercise 18 – Guerrilla Cover Letter
Exercise 19 – Guerrilla Cover Letter for an advertised position
Exercise 20 – Registered on Job-Search sites
Exercise 21 – Registered on a Major and Local Job board
Exercise 22 – Looked for Niche Website and Registered
Exercise 23 – Registered on Government type websites
Exercise 24 – Looked at Agencies
Exercise 25 – Created my Online profiles
Exercise 26 – Looked at Social Networking sites
Exercise 27 – Ask yourself
Exercise 28 – Ask friends, family and neighbors
Exercise 29 – Ask the internet
Exercise 30 – Ask the internet part II
Exercise 31 – My top 20 Employers
Bonus Exercise – Research references
Exercise 32 – My General Job Search Plan
Exercise 33 – My Objective Card
Exercise 34 – My Detailed Daily Job Search Plan
Exercise 35 – My T-graph
Exercise 36 – My Strengths
Exercise 37 – My Weaknesses
Exercise 38 – My Story Book
Exercise 39 – My Port Folio
Exercise 40 – Answers to Interview Questions
Exercise 41 – My Financial Obligations and
Required Minimum Salary
INFORMATION BANK
- Career History
- Volunteer History
- Education
- Special Training, Workshops, Seminars, Courses, Professional Development, Certifications
- Languages Spoken and Written
- Security Clearances
- Computer Software Proficiency
- Hobbies and Interests
- Awards and Achievements
- Professional Memberships
- Trades Certificates and Licenses
- Papers and Publications
- Patents/Trademarks/Copyrights
Appendix A - VOICE MAIL SCRIPTS
Script 1:
- Mention something you have in common
- Drop a name
- Pique their curiosity
Script 2:
- Example A
- Example B
- Example C
- Example D
- Example E
- Example F


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