About The Authors

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David Perry

David is the “headhunter” The Wall Street Journal labeled the “Rogue Recruiter” due to his innovative and unconventional approach to executive search.

Guerrilla Marketing for Job Hunters 2.0 is David’s third book and the second in the GM4JH series. The book is a big collection of the best tactics he’s deployed on behalf of his clients to secure talent and his friends and family to secure jobs.

David not only stresses the need to “be found” but takes the reader through a step-by-step approach to using Google, LinkedIn, Facebook and Twitter so that any job hunter with a little creativity and “chutzpa” can showcase themself in a favorable light — and be found.

His views on the use of resume lingerie and cover letters that start conversations is unique and has put him on the “Most Wanted” list of resume writers and career coaches across America. As David says, “don’t tell then you’re creative, dynamic and forward thinking… show them. You’ll more likely to be judged favorably by your actions than your words.” Finding a job doesn’t have to be torturous. The book shows you how to get a job even when know ones’ hiring and enjoy the process to boot.

David runs an executive search firm in Ottawa Canada and recruits globally. On October 1st 2009, he personally completed his 1000th search project. Along the way, he has served on several national boards including the Software Council and the Canadian Technology Human Resources Board were he was Vice Chair for 2 years. He is frequently quoted on trends and issues regarding executive search, recruiting, and HR in leading business publications including the Wall Street Journal, New York Times, Washington Post, Globe & Mail, IT World, EETimes, CIO, Fortune, Forbes and too many others to mention. He has been interviewed as an executive search and labor market analyst and job search “guru” by NBC, ABC, CBS, Fox, as well as CBC News World and Report on Business TV.

David lives in Ottawa with his wife and business partner Anita Martel and their four children. He recruits globally.

Jay Conrad Levinson

Jay Conrad Levinson is the author or coauthor of the more than 32 books in the biggest series of books on marketing in history. His ideas have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for 10 years at the extension division of the University of California in Berkeley. He was a practitioner of it in the United States-as senior vice-president at J. Walter Thompson, and in Europe, as creative director at Leo Burnett Advertising.

He has written monthly columns for Entrepreneur and Inc., a syndicated column for newspapers and magazines and online columns published monthly on the Microsoft and GTE web sites.

Jay has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. In addition to books, he has produced a videotape, an award-winning CD-ROM, a newsletter, a consulting organization, and a web site.

Jay’s books have sold more than 20,000,000 copies world wide.

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