The latest and greatest edition of Guerrilla Marketing for Job Hunters 2.0 is now out in bookstores.

As a contributing co-author, I’m doing media interviews with David Perry to promote it.

David did a Q&A interview with the Sacramento Bee and here are highlights:

Q. Why did you decide to write a “Guerrilla Marketing” sequel?

A. I realized last June that we’re heading into an economic storm unlike anything we’ve seen before and that employers will go into stealth mode. I’m about 50, and I’ve never seen anything like this in my life.

The old ways (of looking for a job) have gone by the wayside. Networking, looking in newspapers, none of that works. I needed to show people how to be found.

Q. What are some elements of guerrilla job-hunting?

A. Network with the “newly departed.” Search for former employees of the firm you want to work with find their rsum online and call them. Ask about the company. Ask for a reference. That’s one way to get in the door.

There are (online) tools to give you an edge. If you’re looking for jobs, LinkedIn is a good tool. If you’re not on ZoomInfo, you don’t exist. You can tilt at windmills or you can work the system.

Q. What’s your main message?

A. You need to incorporate personal branding. We live in a fast-paced, visual world, but the rsums are the same generic stuff: “I’m creative. I’m dynamic. I’m a leader.” If you’re creative, dynamic and a leader, you need to demonstrate that in your rsum.

Examples: Put the logos of your last employers down the left hand column of your rsum. We’re all nobodies but benefit by the halo effect. (Resource: Guerrilla Resumes ebook, with copy-and-paste resume templates for instant download.)