Quick Links
Legal Information
Basic Information
Copyright © 2006-2011, Guerrilla Job Search International Inc. All Rights Reserved.
If you follow my blog regularly then you’ve probably listened to the pod casts on the adventures of Darryl Praill and Allan Zander – 2 candidates/clients/friends I spearheaded a Guerrilla Marketing campaign for. If you haven’t already listened to the blow-by-blow podcast, it’s available here in the column to the left under my LinkedIn profile.
This morning’s Globe & Mail article focuses on the blog we started to underpin other elements of the multi-pronged marketing attack which included 4 color guerrilla resumes, newspapers, podcasts, television news, seminars, direct mail, cold-calling, a website and a blogg.
In a new world, where you always need to be looking for your next gig, it just shows you that it’s easier to be found than to find a job. And with with the right strategy your hunt will assume a
life of its own – even after you’re happily employed.
This is likely not the last chapter in the Darryl
Praill and Allan Zander story which we launched with TotalPicture.com
If you enjoyed this article, please consider sharing it!
This is a great example of how to create demand for your personal brand in the job market. I would much prefer to have employers or opportunities knocking on my door versus me having to seek them out.
How much effort does a Guerrilla Marketing campaign require to implement and sustain over time?
Tom,
Great question. How much time and effort is really up to you. It depends on how many and which of the tools you use from the book really. The frequency of blogging for example is obviously gr3eter than public speaking BUT which one reaches your target market most effectively? I would guess that depends on what you’re speaking or blogging about.
At the end of the day it’s more important to reach the people who count than to count the people you reach. So make sure you choose your guerrilla marketing weapons and scope out your target audience BEFORE you begin.
Also, from a guerrilla marketing perspective I encourage the concept of “rapid failure” – try things. If they work continue if they don’t tweak them until they do or try something else. Just do it quickly so you don’t waste a lot of time – blow a lot of opportunities and get too frustrated.
- David Perry