I need your help — and will include you in my next best-selling job search
book as a reward!
According to readers of my last book, “Guerrilla Marketing for Job Hunters,” one of the touches which made it so real where the ideas that came from others recruiters and job hunters alike. The short stories which chronicled the creative ways candidates used to get in front of hiring managers inspired a lot
of people to have the courage to try new things.
That’s why I need your help for my latest book, 101 Ways To Find a Job Today:
How to Get Hired using the Guerrilla Marketing Secrets of Infomercials, Junk
Mail and Vacuum Cleaner Salesmen. Its a fun title that will pull well
on store shelves.
Id like to include YOUR success story — something that you or one of your
friends or candidates did that was CREATIVE and PRODUCED A JOB INTERVIEW.
All you have to do is
email it to me for review and possible inclusion. Just
like my last book, you’ll receive full acknowledgment next to your story if it
appears in the book [name, company, website and email address [if you/they
To give you an idea of what I’m looking for, I have attached to this note 3
examples from Guerrilla Marketing for Job Hunters. You can view 47 more by
signing up for the Guerrilla Marketing for Job Hunters newsletter at www.gm4jh.com
My deadline for submissions is July 31 2007. But sooner is better. Please email
your CREATIVE JOB-SEARCH SUCCESS STORIES for review me at firstname.lastname@example.org with the word
book in the subject line. I will acknowledge ALL stories received and inform
those selected when the book comes out.
PLEASE pass this note on to your first level contacts on LinkedIn – you are on LinkedIn aren’t you – whom you think may be interested and ask
them do the same with their first level contacts as well.
Also, please ask them to mention who they heard about this from if they send in a story so I know to thank you in the acknowledgment section of the book too.
LinkedIn Profile: http://tinyurl.com/2862gw
3 sample stories
After being laid
off from his last job, George Brown knew exactly which company he wanted to
work for next, but every time he called, the Personnel Department told him the
company wasnt hiring. So George sprang into action, and another Guerrilla
job-hunter was born.
business cards that were round, slightly larger than normal, and very
colorful. On the front was a picture of a pizza with a circle-shaped
message: Win a Free Pizza. The flip side of the card gave his name,
email address and telephone number along with the promise of a pizza for the
first person to get him an interview with the company.
Dressed for an
interview, George stationed himself at the entrance of the company and handed
out cards to anyone who would take them. He kept this up for a couple of
days and became the topic of conversation at the company. One manager
figured that anyone who would go to so much effort deserved an interview.
One extra large pizza later, George Guerrilla Marketed his way to the job of
his dreams at very little expense, and the company is more profitable
because of it. compliments of Shari Miller, Principle of The Elmhurst
gets foot in the door
By Peter Vogt
It was 1991 — the middle of the LAST major recession
here in the States – and because most of my internship and work
experience in college centered around sports writing, I was having trouble
being taken seriously when I applied for other types of writing jobs. I got the
strong vibe that I was being pigeonholed as someone who could ONLY write about
sports, even though I knew for certain that that was simply not the case.
So I decided to add a little something to the resumes
and cover letters I was sending out: I designed (in PageMaker) and wrote a
two-page (front and back of one page) “newsletter” on …. myself!
I called it “The Tally”. The lead
“article” was a piece headlined “Vogt seeks job involving
writing, editing, design” and accompanied by a photo I’d taken for one of
my courses in college.
The other Page 1 article was a piece headlined
“Why should you hire someone who has such an extensive sports
background?” It offered several specific reasons why I’d be a GOOD risk
for an employer because of my background in sports writing. It was my attempt
to turn perceived “lemons” into “lemonade.”
Both of the Page 1 pieces “jumped” to the
second page, and the remaining space on Page 2 was devoted to a
“Profile” of me, which included my picture along with my educational
background, career goals, and other information. I also included another photo
In a “masthead” box on the front page,
meanwhile, I noted that the purpose of the newsletter was “to give
prospective employers the chance to evaluate me for current or future
I created the newsletter in August 1991, some four
months after I’d begun my job search in earnest. By the end of September 1991,
I’d accepted a full-time, entry-level Writer/Editor job with Magna Publications
, a publisher of periodicals and
books for higher education audiences. My interviewers there — one of whom is
one of my best friends and mentors to this day — specifically mentioned
“The Tally” as the element of my job search package that got their
attention and thus got my foot in the door for an interview.
Peter Vogt, M.S.,is Co-Editor of Campus Career
Counselor at Web: www.campuscareercounselor.com
A methodical strategy paid off for this ExecuNet
member who was very active in her local human resources groups. She contacted
the national headquarters for the names of local chapter presidents, and
mounted a campaign of contacting each one every two months. Her persistence
paid off when she received an offer.
Compliments of Lauryn Franzoni, ExecuNet
I worked with one client who specialized in retail
merchandizing (POP, planagrams, etc). After developing her resume, we
discussed putting together a targeted job search campaign to go after some of
the bigger players in retail. While working out her unique selling
proposition she made the claim that she could walk into any retail environment
and recommend how they could make more money through better merchandising.
I asked, Can you really back that up? and suddenly her plan was born.
My client targeted 5 major retail
outlets, went to a number of their locations, and made detailed notes on what
she saw and how she would improve it. The first company she contacted was
a major outlet with offices located in the building over the store. She
walked into the offices, asked to speak to the person in charge of marketing,
was told he was in a meeting until 11:00am, so she scribbled a quick note on a
piece of paper that read Ive just spent 30 minutes in your store. I
found 3 merchandising inconsistencies and identified 7 ways that should
increase your sales by about 12-15%. My name is ____________ and I will
be waiting in the coffee shop downstairs. Please hand this to him at the end
of his meeting. Its very important and she walked out.
Shortly after 11:00, the VP of Marketing came downstairs, met her in the coffee shop, and spent the next hour walking through every corner of the store discussing her findings. Although no such position existed, the VP hired her as their new Director of
Ross Macpherson, President Career Quest, www.yourcareerquest.com