Pamela Mitchell : CEO & Chief Vision Officer

“Clients and students often ask me to recommend books, so as a periodic
feature in our blog newsletter I will let you know about ones Ive
found that will be helpful to you as you reinvent your career. This weeks book pick is Guerrilla Marketing for Job Hunters, by Jay Conrad Levinson and David E. Perry. Part
of the popular Guerrilla Marketing series, this book provides lots of
creative and useful strategies for conducting an effective job search
campaign in todays marketplace.

What I like about this book is that it approaches career search from a marketing perspective.

Career
reinvention is even more so based on marketing fundamentals, since a
successful reinvention is fundamentally influenced by how effectively
you:

1. Identify your target market (your dream career, and who has the yes power to give you a job in it)
2. Repackage your background (identify the skills and talents that will help you succeed in your new role]
3. Tell your story (let the target hiring manager know how you can help them accomplish their goals)… ”
   

For more info on the Career Reinvention BootCamp

Only 1% of  resumes that pass through a hiring managers hands grab their attention.  The 15-30 seconds scanning time mentioned by some is bunk! You need to approach the way you write a resume to be in that 1%.   Your resume needs to do only two things:

1. - 1st grab the reader’s attention in milliseconds, and
2. - 2nd give them sufficient rich content to make them call you.

Fail to achieve those 2 fatal requirements and your resume will be recycled.