What’s In It For You
The keys to landing your dream job. Guerrilla Marketing for Job Hunters 2.0 shows you how to take full advantage of strategies and job-hunting techniques that are NOT available as free information on the Internet and were previously only known by a handful of insiders.
You will discover how to:
- Leverage ZoomInfo, LinkedIn, MySpace, Facebook and other social networking sites, to take advantage of “the secret lives of top recruiters”;
- Build a specialized resume that’s FUN to read, speaks the language of employers and proves every claim;
- Target a job that plays to your strengths and abilities — a job you would do for free, if you weren’t getting paid!;
- Design, launch, and execute a multi-modal job hunting campaign based on the same success principles used by General Norman Schwarzkopf in Operation Desert Storm;
- Understand how to articulate your unique strengths in resumes, letters, email and interviews (while avoiding the typical “resume speak” or “interview babble” that causes hiring managers to guffaw);
- Learn how to present your skills in creative new ways that stand out in today’s hyper-competitive job market
- Employ little-known search engine optimization tricks used by top headhunters (who have to make placements or starve); and
- Zero in on the best jobs, at the highest salary — fast — because you’ll know exactly what hiring managers really want (this transforms you from “pest” to “guest” in the minds of employers)
Employers will literally be begging to hire you because the book will:
- Guide you through a simple method to pick your most marketable skills, in 30 seconds or less (as a result, every resume, cover letter and conversation you send will cut through the noise in any job market, like a hot knife through butter);
- Lead you through the process of crafting a resume that connects directly to your ideal employer (based on 100 years of principles used in advertising copywriting);
- Build a LinkedIn, MySpace, Facebook and/or ZoomInfo profile that gets found and read, and makes the phone ring with interview offers;
- Demonstrate how to use innovations like Google-Local to identify employers Detail 21 alternate ways to land an interview, with Action Steps that you won’t find online anywhere online;
- Include a pre-interview worksheet to structure your research, a daily plan, and a “Scorecard” that enables you to track your progress;
- Show you how to “start work before you’re hired” and prove your ability by demonstrating your skills right there in your next interview
Welcome to Your future
Guerrilla Marketing for Job Hunters 2.0 is about managing your career as a professional services provider: how to brand yourself, increase your value, and build a rewarding career. We’ll detail you how you can mount a multipronged plan of attack that outflanks the competition - that will separate you from the pack quickly and put you on top always.
