Guerrilla Marketing for Job Hunters 2.0, an updated field manual for guerrilla job hunters
The new Guerrilla Marketing for Job Hunters 2.0 delivers unbeatable new techniques for landing a great job even in a recession. Like the first edition, this job-winning resource reveals inside strategies and techniques that get people hired. This updated, expanded edition offers breakthrough tips for using social networking sites like LinkedIn and MySpace to land a great job. Readers will learn how to promote themselves like a Hollywood movie; deploy the forbidden weapons of top-gun headhunters; and negotiate job offers like a sports agent.
Your typical resume is a bland lifeless
boring 8 1/2 x 11 piece of paper which most hiring managers dread reading. Like a Black & White television it’s capable of getting your story across but – as they say – it ain’t very engaging. It’s competing for their attention in a world of MTV and You Tube. Guerrilla Job Hunters use modern marketing principles like graphics and color to grab a reader’s attention.
its Christmas time – defy conventional wisdom and intensify your efforts
- Hiring managers
are preparing their staffing plans for 2006 right now;
- It’s easier to
book appointments and get in to see people as December is generally a slower
time for all businesses except retail; and
- People like doing
upbeat activities during the holidays and interviewing and hiring is one of
If youre looking for a job,
youve probably realized that typical tactics”like cold calling and bombarding
companies with resumes”dont work well in todays intensely selective and
competitive job market, so how about:
- Dressing up like Santa – drop
off gift boxed CDs with your resume and a video interview on it it worked for
Donald Trumps Apprentice.
- Office Parties “ : Not
your companys silly the party the company[s] you WANT to work for.
Mix “ mingle” network. Dress as a waiter if you have to. Work as a
waiter and get paid to boot !
- Christmas parties – the ones in your neighborhood. I guarantee you
90 percent of the guests know of openings. Ask your host to introduce you to
the most connected people in the room. Then ply them full of liquor and work
them for leads. No seriously, ask them whats hot in their industry and who is
hiring. Which are the up-and coming companies? If you get a lead, ask whether
the person can arrange an introduction for you.
Christmas parties are great because people want to be
seen as compassionate during the holidays. People love to help others; it makes
them feel good. If you havent been invited, then crash a few (appropriately attired,
of course). Think Dustin Hoffman [Tootsie] because you’re an American classic too!