“The 3 Rs of Job Hunting

In grade school we learned the 3 Rs: Reading, wRriting and aRithmetic. These were the basics of our later education (OK, I’m dating myself here).

For job hunters, there are three new Rs to learn: Research, Relevancy, and Resiliency. Master each and you’ll get an A+ on your next interview.


As a job hunter, you need to research the job market and determine the following:

  • your marketable skills;
  • which industries/companies you should target that use those skills;
  • the specific needs of each company in your target market;
  • the decision makers in those companies who can hire you [these won’t be human resource persons unless you’re in HR yourself]; and
  • the best way to approach those decision makers.

How you approach people will be determined by your research. There’s more about research in the book, “Guerrilla Marketing for Job Hunters.”


Your skills must fit an employer’s needs, or there’s no need to hire you. To get an employer’s attention – to be relevant – you must hit their hot buttons. These are usually “pain points” – a need for increased sales, better market development, more efficient operations, etc.

Remember, it’s not about you, it’s about THEM!

To boil it all down, employers really want to know only three things about you:

  1. Can you make me money?
  2. Can you save me money? and/or
  3. Can you increase efficiency?

As global competitiveness increases, employers are asking all three of the above questions. In the book, Guerrilla Marketing for Job Hunters, we clearly demonstrate how to express your relevancy – your value — to an employer.


Resiliency is the ability to bounce back from disappointment and keep moving forward. It’s a quality that keeps Guerrilla job hunters focused on their goals and motivated on a daily basis. 

Adopt a positive mind set no matter what. (Don’t worry, you can go back to your negative old self after you get hired.) How? Post your job-hunting goals in front of you every day and review them every day. Then execute your plan!

Guerrilla job hunters always look for positives even when things don’t go as planned. Guerrilla job hunters need to look under rocks too. Let me end with a story that touches on all the points you’ve just read about attitude. It’s a taste of what you’ll find in chapter # 2 of Guerrilla Marketing for Job Hunters. You can read the story by following this link.

Article by David E. Perry, author of Guerrilla Marketing for Job Hunters and the Guerrilla Marketing for Job Hunters Blog. Kevin Donlin, also contributed.