The “Pain Letter”: How to Market and Sell Your Abilities to an Employer

By |2018-01-28T09:58:39-04:00July 10th, 2017|cover letters, guerrilla job hunting, Guerrilla Resumes, Pain Letter, Research, Strategy|

Pain Letters are an ideal way to raise your visibility for employers I subscribe to several e-newsletters. One perennial favorite is Dan Kennedy's. Dan is a professional marketer like my co-author Jay Levinson. His latest newsletter contained the following quote which is applicable to job hunters: The spider looks for a merchant who doesn't advertise [...]