BY: Brooklin Nash
As a freelancer, you know working for yourself has both benefits and challenges. On one hand, you have freedom in your schedule, location, and even the kind of projects you work on. On the other hand, it can be difficult to find reliable clients and build a personal brand.
This is where online platforms come in. Online platforms truly are the best way to showcase your work, find new clients and keep up on your client relationships. Which freelance platform will work for you depends on your specialty, experience and personal preferences. To get you started, we listed out five important platforms you can use to showcase your work. You’re sure to find one that fits!
The Basics: UpWork specializes in freelance management. Freelancers pay a 10-20% fee based on their earnings, but offers a ton of opportunities no matter your specialty.
The Pros: UpWork features a robust and easy to use platform, with flexible bidding, hourly tracking, Escrow and more.
The Cons: Some freelancers will find the 20% fee too hefty, and the client-to-freelancer ratio may make it difficult to gain momentum.
The Basics: Fiverr reverses the freelance management approach, with freelancers posting ‘gigs’ that clients can search. Originally these gigs were worth $5 each, but pricing has since become much more flexible.
The Pros: The platform allows a great opportunity to showcase work. Freelancers can feature graphics, photos, samples and videos on each individual gig.
The Cons: Gigs typically have to be priced low to be competitive, and communication outside of the platform can be difficult.
The Basics: LinkedIn ProFinder lets clients enter their project details, which are then used to match them a set of freelancers who submit proposals. The free version allows up to 10 proposals, while the paid version runs $47.99/mo.
The Pros: The freelancer platform brings a new level of professionalism to the bidding process. Since the platform automatically highlights you as a candidate, it can already help you stand out from the crowd.
The Cons: Using the LinkedIn ProFinder platform can be time consuming, since clients are likely to expect detailed proposals.
The Basics: Guru operates much the same way as UpWork and Freelancer.com. It features many different job types for freelancers for both hourly and fixed price jobs. Registration is free.
The Pros: Guru has a lower commission than average, with just under 9% as standard. Freelancers can choose paid versions which allow more bidding and a lower commission.
The Cons: Some freelancers report that the UI is difficult, and the Time Tracker tool does not work well.
The Basics: The platform features a range of projects for freelancers, from translation to graphic design.
The Pros: Freelancer.com is one of the least expensive platforms: a 10% commission, plus $10/mo. for an upgraded account that allows up to 100 bids.
The Cons: Like UpWork, freelancers may have a difficult time building steam as they first start out, with stiff competition on the platform.
Brooklin Nash writes about the latest tools and small business trends for TrustRadius. When he’s not writing, you can find him reading YA dystopian fiction (with guilty pleasure) and cooking.