On the second day of Christmas – Guerrilla Marketing for Job Hunters 2.0 revealed to me – “Two strategies to crack the hidden job market..”
You know, most people put more time into writing down a shopping list for the grocery store than a list of employers they want to work for. Totally illogical, isn’t it? I mean, why be happy working just anywhere? Why not work for a company that excites you?
Instead of blindly sending out résumés to companies you’ve never heard of before, it’s far better to first select potential employers that meet YOUR criteria and then contact them with an offer to help.
Which is what you’re going to learn to do today. And one of the ways to do that is with Google.
To get the best results focus all your time and effort on the companies you’ve identified as being the Tier 1 buyers of your product – you. Anything else is a waste of your time, energy and money. Target your campaign at those companies where you know you can help solve a problem. Nothing beats a direct approach for speed and accuracy.
Because of the current recession caused by the sub-prime meltdown, employers have different hiring expectations. The direct approach has replaced networking as the best way to break into the hidden job market.
The hidden job-market isn’t really hidden. It’s just not in plain sight. It’s referred to as the hidden job-market because of the way jobs are created and filled. Most jobs are created in a company in one of three ways.
1. The company is growing;
2. Someone quits, leaving a vacancy; or
3. Someone is being replaced and the employer doesn’t want the employees to know about it.
When the company is growing, the owner, president, or someone else may know they need to hire but haven’t initiated the process. They may not have had the time. They may not quite have the budget. They may not want to go through the hassle of advertising and interviewing. So while the need is real, the job itself remains hidden inside the hiring manager’s head.
When someone quits, managers will first decide if they can eliminate the job, or combine it with another position. Needing a new person, they will look inside their organization to see whom they can promote into the role. If they can’t find anyone they’ll likely ask their co-workers for referrals. If that doesn’t work, depending on the size of the company they may opt to run an ad through HR, or hire a head-hunter.
Companies will contact a head-hunter when secrecy is required because “loose-lips-sink-ships” and the recruiter can conduct a search without anyone ever knowing.
In all of these cases, the job remains hidden to the outside world for weeks if not months. Hence the term “hidden” job-market.
And TODAY the ability for job hunters to “click and apply” for every job they see on the internet has given employers good reason to NOT let it be known n they have an opening. The onslaught of emails, phone calls and resumes that result from an advertised position is enough to CRUSH an HR department.
The only way for you to access the hidden job-market successfully is to reach out to the hiring managers directly before they opt to go the advertising or HR route OR ask their buddies for referrals. The hidden job-market is your private laboratory to test out the best methods for finding your dream job. Now let’s look at two of the Top 10 Strategies Guerrilla Marketing for Job Hunters use to access the hidden job market.